blog

How to name a new restaurant? Top 7 best restaurant names

You may think now that we are crazy to write an article about how to name a new restaurant when almost all the restaurants in Europe and U.S. are closed right now. But this is the exact reason why...

Read more

How do viruses and diseases get their names?

The entire world is facing one of the most challenging times from World War II. The new virus SARS – CoV-2 which causes the coronavirus disease called COVID-19 has strongly hit almost all the...

Read more

The connection between Corona beer brand name and Coronavirus

For some of you the title of this article seems completely…stupid. But it seems that for a lot of people, there is a major concern regarding the potential connection between Corona beer and the...

Read more

7 reasons to work with a naming agency in 2020

If you are planning to launch in 2020 a new company, new brands, new products or new services, this means you will be needing to name them, first. Maybe you are thinking that anyone can “name...

Read more

5 hints about naming a web platform or a new mobile app

Nowadays, launching a new platform or a new mobile app has become a fast-growing trend. Not only the technological companies are launching software products. Companies from all the fields are...

Read more

How to name your product comparative with your competition

When you are planning to name your future product, the names used by your competitors for the same category of products are very important. In many cases, some potential clients request to us to...

Read more

How to find creative brand names?

It is believed that creativity is a talent which you are born or not with it. If you are not feeling yourself a creative person, it’s very probably to think for your rest of your life that you are...

Read more

10 key questions for a naming brief

The first step when you start any naming project is to prepare a proper naming brief. The naming brief represents the foundation of any naming research. Unfortunately, many companies are skipping...

Read more

7 huge naming & branding failures

When it comes to naming & branding, it seems that even if you are a huge company with a lot of employees and financial resources, the big naming & branding mistakes “can’t be avoided”. The main...

Read more

Top 5 criteria for choosing the best name for your start-up

Nowadays, launching a start-up has become a very popular choice for building a new career. Usually, when you launch a start-up, you have a lot of hopes and ambitions of changing something important...

Read more

Most expensive .com web domain? $49.7 million

The madness of .com web domains is getting higher and higher. Everybody wants the perfect match .com web domain. But what are we supposed to do when our perfect match costs millions? Does it worth...

Read more

How to name a business in the medical field?

In this article we will share with you some valuable information about how to name a business in the medical field. Main naming challenges? • Finding the right naming direction which will...

Read more