Brand Twins. Same name, different products. Good or bad?
If you pay attention to the communication that different brands are doing on the market, you will notice in many cases, brands that are using the same name for a different type of business or...
Read more7 brands named after their founders
We drink, we eat and we wash with so many branded products. In some cases, we admire these names and we look for a naming strategy that could give us a similar name for our businesses. But we...
Read moreHow do product lines increase your total business revenues?
One branding theory says the following fact: The branding trend is to reduce as much as you can the product ranges or product lines from your portfolio. Even it’s said that the best solution is to...
Read more5 “features” for an impressive tagline
A tagline or a slogan? We’ve heard a lot of times that taglines and slogans are the same thing. In our opinion they are a lot different. We will start this article by explaining what is the...
Read more