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LANZADOR

The first full electric concept car of Automobili Lamborghini

Product naming

Challenge

Name the first full electric concept car of Lamborghini!

The Name: LANZADOR

Where does the name come from?

  • Lanzador is the name of a Spanish fighting bull who was awarded with two important titles, the perfect analogy with a new revolutionary Lamborghini car which combines two worlds: GTS&SUV
  • Lanzador also translates to "thrower/launcher", a perfect message for an innovative car which brings innovation in the industry
  • It is a very powerful name, with a strong pronunciation, like the personality of the new vehicle.

Lanzador is the name of a Spanish fighting bull who was awarded with two important titles, the perfect analogy with a new revolutionary Lamborghini car which combines two worlds: GTS&SUV 

 

  1. Lanzador also translates to “thrower/launcher”, a perfect message for an innovative car which brings innovation in the industry 

 

  1. It is a very powerful name, with a strong pronunciation, like the personality of the new vehicle. 

Not only the car, but also its colour.

AZZURO ABISSALE is the official colour of Lamborghini Lanzador.

Where does the name come from?

  • "Azzurro" is the Italian term for "Light Blue", a descriptive word which basically communicates the color of the car

  • "Abyssal" is a metaphorical term, the Italian word for "Abyssal", which means something belonging to the ocean depths, below 2000 meters (6500 feet), the abyssal zone.

    Together, both words perfectly suggest the changing color of the car, depending on the light: from some angles, light blue, from others, dark blue.