If your product portfolio launching plan includes creating more than three different names, it means that you must take into consideration to forecast a possible naming architecture which will link all the products under the same “mother brand”.
How does it help
- Establishing a consistent naming architecture and a set of naming rules inside of your company, which will make the entire branding process more homogeneous and appreciated by your target audience
- Name development should always be a part of a larger vision which influences your branding and marketing processes.
- Having a consistent naming architecture helps you to create a unitary system, a system which, on long term, will generate a homogenous brand and marketing meaning.