Product Naming

Naming your products represents an essential step in the process of building a powerful identity for your entire company.

No-name products are simply lost in a world where everybody fights in a battle for the memory and the loyalty of the target audience. The names based on numeric codes or generic terms are doomed to be forgotten. If you want to leave a legacy behind, you have to become specific and to own a strong personality.

Escape from the void. Fill the void with the character and vision of your future products.

3 main criteria for product naming:

• Suggestive for the target audience
• Meaningful for your customers and users
• It has potential of creating imaginary and to express what the product really does