Forbes ReINVENT Summit: From Zero to Lamborghini in 5 Years!
We had the privilege of sharing our journey, "From Zero to Lamborghini in 5 Years!", on the esteemed stage of the Forbes ReInvent Summit 2023!. This opportunity to narrate our story, filled with...
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How to name a new restaurant? Top 7 best restaurant names
You may think now that we are crazy to write an article about how to name a new restaurant when almost all the restaurants in Europe and U.S. are closed right now. But this is the exact reason why...
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How do viruses and diseases get their names?
The entire world is facing one of the most challenging times from World War II. The new virus SARS – CoV-2 which causes the coronavirus disease called COVID-19 has strongly hit almost all the...
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The connection between Corona beer brand name and Coronavirus
For some of you the title of this article seems completely…stupid. But it seems that for a lot of people, there is a major concern regarding the potential connection between Corona beer and the...
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ALTROZ , “The safest car of India”, is available for purchasing starting today
Today is a big day for us, as a naming agency. This is the day when TATA ALTROZ, the premium hatchback of TATA Motors is launching in India. Starting today, ALTROZ becomes a car available for...
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7 reasons to work with a naming agency in 2020
If you are planning to launch in 2020 a new company, new brands, new products or new services, this means you will be needing to name them, first. Maybe you are thinking that anyone can “name...
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5 hints about naming a web platform or a new mobile app
Nowadays, launching a new platform or a new mobile app has become a fast-growing trend. Not only the technological companies are launching software products. Companies from all the fields are...
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How to name your product comparative with your competition
When you are planning to name your future product, the names used by your competitors for the same category of products are very important. In many cases, some potential clients request to us to...
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How to find creative brand names?
It is believed that creativity is a talent which you are born or not with it. If you are not feeling yourself a creative person, it’s very probably to think for your rest of your life that you are...
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10 key questions for a naming brief
The first step when you start any naming project is to prepare a proper naming brief. The naming brief represents the foundation of any naming research. Unfortunately, many companies are skipping...
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7 huge naming & branding failures
When it comes to naming & branding, it seems that even if you are a huge company with a lot of employees and financial resources, the big naming & branding mistakes “can’t be avoided”. The main...
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Top 5 criteria for choosing the best name for your start-up
Nowadays, launching a start-up has become a very popular choice for building a new career. Usually, when you launch a start-up, you have a lot of hopes and ambitions of changing something important...
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