Our naming process is personalized for each type of project, based on the client’s criteria and the desired outcome.

Still, we do follow some general steps.

Let’s start the naming journey!

  • Step 1

    Naming brief with your team

    We will establish the main criteria we will take into consideration when developing the name, and your branding objectives.

  • Step 2

    Analysis of the competition

    We will analyze how the competition is communicating on the market.

  • Step 3

    Establishing the naming direction

    We will propose to you the most suitable naming direction to be followed.

  • Step 4

    Developing the first round of names

    We will deliver to you our name proposals.

  • Step 5

    Feedback from your side

    You will provide us the feedback of your team.

  • Step 6

    Developing the second round of names if necessary

    After your feedback, we will develop a new round of names if there isn’t a winner name in the first round.

    In more complex projects, like naming architectures for example, the process involves more steps and more deliverables.