namzya-process

process

WEEK 1

1

Research and setting main objectives

2

Brief brand development

3

Feedback discussion on the brief

WEEK 2

4

Namescape brief (about the types of potential names)

5

Feedback discussion on the brief

6

Brand positioning brief

7

Feedback discussion on the brief

WEEK 3

8

Name development round 1 (20 names)

9

Presentation round 1 of names

WEEK 4

10

Name development round 2 (if necessary)

11

Presentation round 2 of names

WEEK 5

12

Linguistic screening of a shortlist of 5 names

13

Preliminary trademark screening

WEEK 6

14

The Namebook (The Namebook will be the history of your chosen name. The present vision. But also will be the first place where you will set up the main objectives of the new born brand)

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