Tata ALTROZ – The first global name created by Namzya


We are so happy and proud to reveal the first global name created by Namzya: ALTROZ. This is the name for the future urban car that Tata Motors will launch on 5th of March at Geneva International Motor Show.

The name is inspired by the magnificent “Albatross”, an agile seabird that soars for hours and miles with minimum effort. Resonating with the characteristics of the Albatross, the ALTROZ will shine above all its contemporaries with its Agility, Speed, and Efficiency along with best-in-class performance and in-cabin space.


The name was revealed yesterday by Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors, who said: “We are extremely elated to announce the name of our upcoming model, which will redefine the premium hatchback segment for the industry. With superlative design elements and a versatile architecture, the Tata ALTROZ is the perfect amalgamation of futuristic design, advanced technology, class leading connectivity, thrilling performance and smart packaging. We are excited to introduce this product to our customers and are gearing up for its commercial launch in mid – 2019. With Turnaround 2.0 now in full swing, we aim to continue winning sustainably in the PV segment through such timely product interventions”.

Naming products in the automotive industry was always our dream. We are both proud and happy we had the opportunity to create a name for a car that people will drive every day.

As we said many times, our aim is to become the naming agency for the automotive industry at the global level. And we have already done the first step.

We will come back next week from the Geneva International Motor Show with pictures of Tata Altroz futuristic urban car.

Stay tuned!

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