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TATA ALTROZ®

The Gold Standard

Product naming

Challenge

Name the future urban car of India!

The Name: ALTROZ

Altroz is the latest premium hatchback model produced by Tata Motors, the biggest automotive manufacturer of India. 

The main challenge of this project was to come up with a name which is able to suggest the power of a futuristic and edgy model dedicated to a more styled and sophisticated target audience. A redefinition for an urban car and overcoming the stereotypes regarding Indian’s car models.

We named it ALTROZ.

The name is inspired by the magnificent Albatross, an agile seabird that soars for hours and miles with minimum effort.

The name stands for agility, performance and efficiency.

We have received a very good feedback all over the world regarding the name. People have described the name as a catchy one, powerful, able to share a confidence feeling into the reliability of the new car model.

Geneva International Motor Show 

Tata Altroz was revealed to the public at Geneva International Motor Show, in March 2019.

The safest car of India!

ALTROZ was named “The safest car of India”, title gained after the 5-star adult safety rating from Global NCAP, the foremost global car assessment programme, on 15th January.

Media

Tata Altroz was featured in a lot of publications in the automotive industry and gained a huge social media reactions. To mention the most important for us:

  • Forbes Romania, Top 30 under 30
  • Autocar Professional, the biggest automotive publication of India