work / SHOOTAGE / SHOOTAGE

SHOOTAGE

Capturing moments or facts!

Product naming

Challenge

Name a new app which helps you find the perfect photographer for what you desire, wherever you are.

We named it Shootage

Shootage is a start-up represented by an app which helps you find the perfect photographer for what you desire, wherever you are.

Are you on vacation in Barcelona and you desire a photo session on La Rambla? Or do you own a business and you need to take pictures for your products, offices or your team? Through Shootage you can find the photographer you need on the spot.

Main challenges:

  • Availability of the perfect match .com web domain
  • Fluid sound in any language
  • Memorability
  • Easy to express the positioning of the platform and what the platform does
  • Originality and creativity

We named it Shootage

Shootage is a suggestive – invented name which was inspired by:

The term “shoot” which makes you think about the photography world
It is a name inspired by the word “footage”, which represents a length of film made for movies or television.

Shootage is a name connected with the photo world, but at the same time shares the idea of “a piece of your life”, “a piece of your business”, parts captured forever in a photograph.

The tagline “Capturing moments or facts” is also Namzya’s signature. What does it mean? On this new platform, you can find the perfect photographer for a personal event, or for a business one: Moments and facts.