Why some trademarked brand names become generic terms?
You’ve found the perfect name for your product. It sounds great and matches with all your branding objectives. Next step? Of course, you register it as a trademark. Because, it’s useless to have a...
Read moreThe difference between a Naming Agency and a Branding Agency
When hearing about naming agency versus branding agency, you think that naming is a small part of branding. And this is true. Even if branding agencies are doing naming in their branding process,...
Read moreHow can you avoid these big naming mistakes?
When you had to choose a name for your company, product or service have you ever thought that you can make huge naming mistakes without even realizing it?
Read moreHaving a dot com for your brand is essential or not?
When naming a product, service, company or any kind of new business, there are many criteria to take into consideration. And one of them is about the web domain.
Read more3 expensive naming mistakes
Many naming mistakes can cost you a lot of money, but do you know which are the three most expensive naming mistakes for your business?
Read moreRules of pronunciation, sound and words combination in naming
The phonetics, sound and the rules of words combination in brand naming are very important aspects to be taken into consideration when we are creating a new name. The sound and audibility of a...
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