How was 2018 for two entrepreneur girls?
During the entire year, we wrote about our activity in social media a lot, especially on LinkedIn. We’ve posted about our business travels, the companies we met and the projects we worked at. But...
Read moreNaming on the 2019 branding budget?
We are sure that you have (almost) finished to organize the branding and the marketing budget for the next year. You have a lot of wonderful plans and maybe in these plans you have included the...
Read moreWhy did we choose Namzya name for our naming agency?
This is a question we are receiving often by email, in private messages on social media and live, during our meetings with clients or at different events. And it’s quite a good question, actually.
Read moreWhat is the hidden story behind a wine name? Interview with Budureasca Cellar
The wine industry is one of the most fascinating ones. Romania has an important heritage in this field. The country is filled with important vineyards and cellars that may successfully compete with...
Read moreFamous brand names with negative connotations
One important request when you have to name a new brand is the following: “Free of negative connotations”. This request involves vulgar or sexual connotations but also the link with anything that...
Read moreHow to name a coffee brand?
Do you own a coffee business? Or do you work in the marketing & branding department for a coffee business? We are sure that until now you’ve already met the dilemma of naming a new coffee product...
Read more7 interesting and successful naming stories
Finding the perfect name for your future brand can be a very difficult task. The name represents the first contact between the customers and your product or service and may easily influence an...
Read more6 types of successful (or not) brand names
Choosing a name for a new company, product, service, event etc. is not an easy task. We always say that a name should be chosen following a complex naming process with multiple steps, from...
Read moreShould you choose an abbreviated name like IBM, HP or BMW?
When we look at big successful companies such IBM, HP, BMW, KFC or HTC we are tempted to believe that one of the keys of their success is the short abbreviated name. So, when we want to launch a...
Read moreThe main criteria for choosing your future brand name
Unfortunately, when people have to name their future brands, products or services, the main and many times also the single criteria for choosing it is: I LIKE IT Of course, very often some of the...
Read moreHow important is to have a great name for an ICO?
ICOs have become, for sure, a disruptive madness for all the industries. Through an ICO you can fund your start-up, maybe in less than…a minute. And we are not talking about some thousands dollars....
Read more3 reasons to avoid descriptive names for your new brand
The first temptation when you have to name a new brand is to think about a descriptive name. Usually, you choose a general competitive advantage which you feel that describes the best your product...
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