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Kim Kardashian’s “Kimono” brand naming mistake

You might be surprised you are reading about Kim Kardashian on the blog of a naming agency, but the subject of this article is not her, as a public person, but a brand naming mistake that she and...

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Naming ideas for luxury goods

Naming luxury goods is not an easy task. The basic naming principles are similar with the product naming steps. Still, we must take into consideration some differences and specifications in order...

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How to name a service?

Everybody has an idea about how to name a new company or even a new product. But when we are talking about naming a new service, things are getting a little bit complicated. The biggest challenges...

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How to name a new technological product?

Naming a new technological product is not an easy task. Which are the biggest challenges of this kind of naming process? • Choosing too descriptive names which often means…no trademark...

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7 rules for naming a new product

Naming your products represents an essential step in the process of building a powerful identity for your entire company. No-name products are simply lost in a world where everybody fights in a...

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5 linguistic car naming failures

In the last article we have shared with you five interesting naming stories of some famous car models. But life does not have successful stories. Even huge companies can make big naming mistakes...

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5 interesting car brand name stories

One of the most interesting naming fields is the automotive industry. A name which stands on a car that hits the roads over the world is for sure, one of the most challenging projects for a naming...

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The importance of a strong naming architecture

In one of our latest articles, we have talked you about the idea of predicting your future products architecture. If your product portfolio launch plan includes creating more than three different...

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How to name a new technology?

Nowadays the world is governed by new technologies which generate a lot of new products which have the purpose of making our lives easier and more beautiful. From start-ups to corporations,...

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Descriptive. Suggestive. Metaphorical. Invented. Choosing the best naming type

When you start a new naming project, there are a lot of name types where to choose from. But four of them are the most used and known options. From this article you will discover more about each of...

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Rules of pronunciation, sound and words combination in naming

The phonetics, sound and the rules of words combination in brand naming are very important aspects to be taken into consideration when we are creating a new name. The sound and audibility of a...

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Tata ALTROZ – The first global name created by Namzya

We are so happy and proud to reveal the first global name created by Namzya: ALTROZ. This is the name for the future urban car that Tata Motors will launch on 5th of March at Geneva International...

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