How to name a coffee brand?
Do you own a coffee business? Or do you work in the marketing & branding department for a coffee business? We are sure that until now you’ve already met the dilemma of naming a new coffee product...
Read more
7 brands named after their founders
We drink, we eat and we wash with so many branded products. In some cases, we admire these names and we look for a naming strategy that could give us a similar name for our businesses. But we...
Read more
7 interesting and successful naming stories
Finding the perfect name for your future brand can be a very difficult task. The name represents the first contact between the customers and your product or service and may easily influence an...
Read more
6 types of successful (or not) brand names
Choosing a name for a new company, product, service, event etc. is not an easy task. We always say that a name should be chosen following a complex naming process with multiple steps, from...
Read more
How do product lines increase your total business revenues?
One branding theory says the following fact: The branding trend is to reduce as much as you can the product ranges or product lines from your portfolio. Even it’s said that the best solution is to...
Read more
Should you choose an abbreviated name like IBM, HP or BMW?
When we look at big successful companies such IBM, HP, BMW, KFC or HTC we are tempted to believe that one of the keys of their success is the short abbreviated name. So, when we want to launch a...
Read more
5 “features” for an impressive tagline
A tagline or a slogan? We’ve heard a lot of times that taglines and slogans are the same thing. In our opinion they are a lot different. We will start this article by explaining what is the...
Read more
The main criteria for choosing your future brand name
Unfortunately, when people have to name their future brands, products or services, the main and many times also the single criteria for choosing it is: I LIKE IT Of course, very often some of the...
Read more
How important is to have a great name for an ICO?
ICOs have become, for sure, a disruptive madness for all the industries. Through an ICO you can fund your start-up, maybe in less than…a minute. And we are not talking about some thousands dollars....
Read more
A river, an island or a flower – the legacy of Ingvar Kamprad for each of us
Each person is born for one reason. Some of us are born to be doctors, others are born to be nurses, others to dedicate their life in raising beautiful children, others to leave a heritage for each...
Read more
3 reasons to avoid descriptive names for your new brand
The first temptation when you have to name a new brand is to think about a descriptive name. Usually, you choose a general competitive advantage which you feel that describes the best your product...
Read more
Why some trademarked brand names become generic terms?
You’ve found the perfect name for your product. It sounds great and matches with all your branding objectives. Next step? Of course, you register it as a trademark. Because, it’s useless to have a...
Read more
