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How to name a new technology?

Nowadays the world is governed by new technologies which generate a lot of new products which have the purpose of making our lives easier and more beautiful. From start-ups to corporations,...

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Descriptive. Suggestive. Metaphorical. Invented. Choosing the best naming type

When you start a new naming project, there are a lot of name types where to choose from. But four of them are the most used and known options. From this article you will discover more about each of...

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Rules of pronunciation, sound and words combination in naming

The phonetics, sound and the rules of words combination in brand naming are very important aspects to be taken into consideration when we are creating a new name. The sound and audibility of a...

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Tata ALTROZ – The first global name created by Namzya

We are so happy and proud to reveal the first global name created by Namzya: ALTROZ. This is the name for the future urban car that Tata Motors will launch on 5th of March at Geneva International...

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How was 2018 for two entrepreneur girls?

During the entire year, we wrote about our activity in social media a lot, especially on LinkedIn. We’ve posted about our business travels, the companies we met and the projects we worked at. But...

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Naming on the 2019 branding budget?

We are sure that you have (almost) finished to organize the branding and the marketing budget for the next year. You have a lot of wonderful plans and maybe in these plans you have included the...

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Why did we choose Namzya name for our naming agency?

This is a question we are receiving often by email, in private messages on social media and live, during our meetings with clients or at different events. And it’s quite a good question, actually.

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Lavazza launches Minivending Systems, an innovative co-branding project

Last week we had the pleasure to participate at Venditalia, the most important vending event on worldwide level. One of the most exciting moment from this event was the launch of a new concept for...

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What is the hidden story behind a wine name? Interview with Budureasca Cellar

The wine industry is one of the most fascinating ones. Romania has an important heritage in this field. The country is filled with important vineyards and cellars that may successfully compete with...

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Covim’s naming strategy for the launch of new coffee blends and systems

Our experience at Venditalia 2018 has given us the opportunity of discovering very interesting facts about the coffee world and to be present at the fresh launch of new and innovative coffee...

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Interview with Andreea Stan, Marketing Manager Salad Box: “Salad Box wasn’t “found” but rather created”

For all of our Romanian readers, Salad Box is an extremely powerful name. For our readers from other countries who didn’t hear about Salad Box, prepare your appetite, because you will hear soon.

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Famous brand names with negative connotations

One important request when you have to name a new brand is the following: “Free of negative connotations”. This request involves vulgar or sexual connotations but also the link with anything that...

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