Brand Twins. Same name, different products. Good or bad?
If you pay attention to the communication that different brands are doing on the market, you will notice in many cases, brands that are using the same name for a different type of business or...
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5 Pros and Cons for naming your products internally
When you have as a task to name a new product, the usual first instinct is to start a brainstorming with your team and try to name it internally. Sometimes, it’s the best decision and you will...
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5 essential steps in a naming process
Sometimes, people believe that a naming process includes only a free and funny brainstorming session. A few people drinking beer and eating pizza in a conference room are finding creative names...
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How to name a new coffee machine
One of our favorite naming fields is the coffee area. We are truly passionate about the coffee world; we have worked on many beautiful projects in this zone and we really think that it’s one of the...
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Kim Kardashian’s “Kimono” brand naming mistake
You might be surprised you are reading about Kim Kardashian on the blog of a naming agency, but the subject of this article is not her, as a public person, but a brand naming mistake that she and...
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Naming ideas for luxury goods
Naming luxury goods is not an easy task. The basic naming principles are similar with the product naming steps. Still, we must take into consideration some differences and specifications in order...
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How to name a service?
Everybody has an idea about how to name a new company or even a new product. But when we are talking about naming a new service, things are getting a little bit complicated. The biggest challenges...
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How to name a new technological product?
Naming a new technological product is not an easy task. Which are the biggest challenges of this kind of naming process? • Choosing too descriptive names which often means…no trademark...
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7 rules for naming a new product
Naming your products represents an essential step in the process of building a powerful identity for your entire company. No-name products are simply lost in a world where everybody fights in a...
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5 linguistic car naming failures
In the last article we have shared with you five interesting naming stories of some famous car models. But life does not have successful stories. Even huge companies can make big naming mistakes...
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5 interesting car brand name stories
One of the most interesting naming fields is the automotive industry. A name which stands on a car that hits the roads over the world is for sure, one of the most challenging projects for a naming...
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The importance of a strong naming architecture
In one of our latest articles, we have talked you about the idea of predicting your future products architecture. If your product portfolio launch plan includes creating more than three different...
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